What is the Shinjuku Subcenter Area Environmental Improvement Commission?

The Shinjuku Subcenter Area Environmental Improvement Commission (hereinafter referred to as “the Commission”) was launched in June 2010 as a private organization consisting of a dozen or so companies. Amid drastic change in the environment surrounding cities, our aim is to solve problems through efforts by the Nishi-Shinjuku area as a whole and boost competitiveness among cities. Since the launch, we have been energetically taking part in activities such as participating at regional councils after being designated as a Special Zone for Asian Headquarters in December 2011. In addition, we marked the start of a whole-area-covered wireless LAN project, the first stage of an environmental improvement effort in June 2012. To promote urban development through public-private partnership (PPP), we inaugurated the Advisory Committee on Development in Nishi-Shinjuku Area with Shinjuku City officials and formulated the "Nishi-Shinjuku Area Urban Development Guidelines" in March 2014.
In April 2014, we took a big step to secure a public position as a supporter of urban development by gaining corporate status (a general incorporated association). Our efforts are well underway toward the seamless utilization of open spaces owned by the public or private sectors. In October 2014, we were selected as a member of the Tokyo Area National Strategic Special Zone Conference. Then in March 2015, we were authorized to be the Company for Promoting Urban Regeneration based on the Urban Renaissance Special Measure Law. We’ve also been registered as an urban development organization in accordance with the Tokyo Municipal Ordinance on Promoting the SYARETA-MACHINAMIDUKURI, the Creation of an Attractive and Exceptional City

The scope of the area of development plan under the Nishi-Shinjuku Area
Urban Development Guidelines and the companies participating in the Commission

  • Sumitomo Fudosan Shinjuku Central Park Building
  • Sumitomo Fudosan Shinjuku Oak Tower
  • Tokyo Medical University Hospital
  • Shinjuku I-Land Tower
  • Shinjuku I-Land Wing
  • Shinjuku Nomura Building
  • Sompo Japan Nipponkoa Insurance Inc. Head Office Building
  • Odakyu HALC
  • Odakyu Daiichi Seimei Building
  • Hyatt Regency Tokyo
  • Shinjuku Sumitomo Building
  • Shinjuku Mitsui Building
  • Shinjuku Center Building
  • Keio Plaza Hotel Tokyo
  • Kogakuin University STEC Information Building
  • Odakyu Department Store, Shinjuku
  • Keio Department Store, Shinjuku, Tokyo
  • Shinjuku NS Building
  • Shinjuku Park Tower
  • Shinjuku Central Park
  • Shinjuku District heating and cooling
  • Nishi-Shinjuku 1-chome District heating and cooling

<Chief Director>
Shigeru Ito (professor emeritus at the University of Tokyo)

<Sixteen member companies>
Odakyu Electric Railway Co., Ltd. / Keio Corporation / Parks and Recreation Foundation / Kogakuin University / New Urban Life Holdings Inc. / Sumitomo Realty & Development Co., Ltd. / Sompo Japan Nipponkoa Insurance Inc. / Taisei Corporation / Tokyo Medical University / Tokyo Gas Co., Ltd. / Tokyo Gas Engineering Solutions Corporation / Tokyo Tatemono Co., Ltd. / Urban Renaissance Agency / Nippon Life Insurance Company / Nomura Real Estate Development Co., Ltd. / Mitsui Fudosan Co., Ltd.
(in the order of the Japanese syllabary)

History of the Commission

June 2010 Launch of the "Shinjuku Subcenter Area Environmental Improvement Commission"
March 2011 Formulation of the "Area Revitalization Rough Guide Plan"
December 2011 Participation in regional councils after designation as a Special Zone for Asian Headquarters
June 2012 Start of a whole-area-covered wireless LAN project, the first stage of an environmental improvement project
March 2013 Inauguration of the "Advisory Committee on Development in Nishi-Shinjuku Area" a public-private partnership with Shinjuku City
March 2014 Formulation of the "Nishi-Shinjuku Area Urban Development Guidelines (the Advisory Committee on Development in Nishi-Shinjuku Area)
April 2014 Transition to a general incorporated association
July 2014 The Commission co-hosts "Evening Bar blessed with water and greenery!!!" in Shinjuku Central Park with Parks and Recreation Foundation and Keio Corporation
October 2014 Selection as a member of the Tokyo Area National Strategic Special Zone Conference
March 2015 Designation as an Urban Renewal Promotion Corporation
The Commission was registered as an urban development organization in accordance with the Tokyo Municipal Ordinance on Promoting the SYARETA-MACHINAMIDUKURI, the Creation of an Attractive and Exceptional City
June 2015 Shinjuku Subcenter streets are recognized under the National Strategy Road Occupancy Project
October 2015 The Commission conducts "Shinjuku Share Lounge 2015," a social experiment, by capitalizing on the National Strategy Road Occupancy Project
September 2016 The Commission conducts "Shinjuku Share Lounge & TOKYO," a social experiment, by capitalizing on the National Strategy Road Occupancy Project
(adopted as a Tokyo Branding Promotion Project)
October 2016 Participation in the Shinjuku Central Park's Appeal Increase Study Meeting
July 2017 Participation in the Urban Development Council of Area around Shinjuku Station
September 2017 The Commission conducts "Shinjuku Share Lounge 2017," a social experiment, by capitalizing on the National Strategy Road Occupancy Project
October 2017 Establishment of the “Council on Shinjuku Station West Exit Area Parking Space Regional Rules” (https://shinjukuwestparking.jp/)
December 2017 Participation in a "Shinjuku Subcenter Area Management Liaison Conference" established by the public and private sectors in order to support area management activities
October 2018 The Commission conducts "Shinjuku Share Lounge 2018," a social experiment, by capitalizing on the National Strategy Road Occupancy Project
December 2018 The Commission formulates and starts implementation of the "Outdoor Advertisement Voluntary Examination Rules"

Organization Framework

1 Urban Space Subcommission:
Strive for realization of affluent spaces through area redevelopment and utilization. To achieve that, the subcommission conducts activities that include developing future visions on urban planning and urban infrastructure, offering suggestions to public administrations, and planning social experiments.

2 Disaster Prevention/Environment Subcommission:
Strive for realization of sustainable urban development with a focus on safety, security, low carbonization and coexistence with ecosystems under the theme of DCP (District Continuity Plan) and the way the energy network operates in the Nishi-Shinjuku area.

3 Public Relations/Event Subcommission:
Strive for urban development promotion from a software perspective and area value enhancement through activities including area branding study and provision of information, along with planning events that seamlessly utilize public spaces.

4 Environmental Improvement Project Study Committee:
To be provisionally established after the adoption of a resolution by the board of directors in order to study environmental improvement projects, which are to be implemented to achieve the Commission's purpose.